Indian Trading Company Specializing in Jute Products Receives Funding from Tradewind Finance

Tradewind Finance provided a USD 1 million credit facility for a trading company in India that specializes in jute products.

Used to make bags and carpets, jute is a durable fiber. In its plant form, it relies on rain to grow with little need for fertilizer or pesticides. When rainfall in West Bengal, India dropped this year, the company began sourcing raw jute from Bangladesh, which proved to be a costly alternative. On the other side of things, the trader’s buyers, who are located in the USA and Canada, were not placing many orders due to high inventory costs.

To solve both of these issues, the company turned to Tradewind Finance’s financial services for support. The injection of liquidity from the lender allowed the trader to pay their supplier in cash, a method that made them eligible to receive higher discounts. Furthermore, the facility gave the trader the financial cushioning to offer 45-day credit terms to their buyer, who, as result, began placing additional orders.

“We are happy that our cash flow solutions supported our client’s growth and helped them maintain good relations with their supplier. When you cannot control environmental or economic factors, having a reliable source of capital from Tradewind helps to keep things in check,” Soheil Zali, Regional Commercial Director at Tradewind Middle East Limited, said.

Founded in 2000, Tradewind Finance maintains a network of offices all over the world, including Bangladesh, Brazil, Bulgaria, China, Hong Kong SAR, Hungary, India, Pakistan, Peru, Turkey, UAE, and the USA as well as the headquarters in Germany. Combining financing, credit protection, and collections into a single suite of trade finance products, Tradewind brings streamlined, flexible, and best-in-class services to the world’s exporters and importers.

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