Tradewind Finance and Rawalpindi Chamber of Commerce and Industry Conduct Joint Webinar

alternative financing event

On June 10, Tradewind Finance and the Rawalpindi Chamber of Commerce and Industry conducted a joint webinar to discuss the export business landscape in Pakistan, the need for alternate financing, and how Tradewind’s receivables finance solutions can support Pakistan’s exporters in exploring new markets. Peter Maerevoet, Regional CEO - Asia, and Rana Waqas, Businesses Advisor for the Pakistan office, represented Tradewind Finance in the webinar discussion.

The collaboration between Tradewind and RCCI symbolizes a combined effort of the two organizations to promote growth for Pakistan exporters through access to trade finance.

Alternative financing, a driving theme of the webinar, stood out during the pandemic as a reliable source of funding. At a time when banks turned away businesses because of the high non-payment rates of buyers, Tradewind welcomed new clients and expedited cash flow for them.

As the economy in Pakistan experiences strong recovery from the pandemic, businesses in the region are parlaying shortages in supply brought on by production disruptions elsewhere and using the opportunity to expand their customer base. New relationships with customers in the USA and Europe come with the expectation of longer credit terms, which Tradewind’s financing framework can accommodate.

With over 15 years serving exporters in Pakistan, Tradewind will continue to strengthen its presence in the country in the hope that all businesses there can benefit from trade finance services.