Head of Global Marketing
As Head of Global Marketing, Ms. Siddique is responsible for leading brand strategy, digital marketing, and public relations efforts to drive business growth and increased visibility in line with the strategic vision of the Group. She also leads creative development and competitive intelligence efforts to ensure brand and business relevance.
Prior to her appointment with Tradewind, Ms. Siddique worked with both local and international financial institutions in the United Arab Emirates, carrying a near-decade of corporate banking experience.
Her alma mater is the LeBow College of Business, Drexel University, USA, where she studied International Business and Finance. She also holds major certifications in Islamic Banking and Finance and Corporate Communications.
She speaks English and Urdu.
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